Product &



Systematic Business Innovation

Advanced Reliability Practices

Cognitive Bias & Motivation that
Drive Human Behavior

New Product Development

Progressive Hybrid Design

Product Improvement

Data Analytics

Product & Process Improvement

Yes, I'm certified as a Reliability Engineer. I've taught the basics to 1000+ engineers. I have applied all the tools myself for over 25 years... and I can make nice powerpoint slides and Weibull plots with the best of them!


When you have a ton of experience, and you start thinking about the real goal, you realize that it requires a combination of rigorous approaches and unusual, practical approaches to get the best information required to do something great.

My Guiding Principles:

  • If there is a low-reliability component or sub-system, get rid of it.

  • Incremental Improvement is not good enough and it usually doesn't last.

  • Big improvement does not have to equal big risk.

  • Adding complexity & cost to address a problem is lazy & weak.

  • Compromises are weak and guaranteed not to meet all requirements.

  • The best Preventive Maintenance is NO preventive maintenance. Many say this is too hard... I say "too bad, we are going to do it".

  • Predictive, or Condition-Based Maintenance is effective, but it is still just a way to avoid eliminating the problem.

  • Subjective, random brainstorming is weak and ineffective. This is common when teams do root cause analysis and FMEA's.

  • Not letting data drive understanding and decision-making, is weak and lazy.